- Set a GOAL.
A goal implies a plan because a goal without a plan is just a dream, and we can’t build and sell dreams.
Marketing without a strategy is simply posting. If we only post, some content will succeed while others will fail, and we won’t know why.
You’re gambling with your most valuable possession. Marketing is not something that happens by chance. It is scalable and reproducible.
- An AUDIENCE is born from a goal.
People who share the same goal or desire the same message are referred to as a ‘Buyer Persona’ in marketing. Once you’ve decided what you want to convey, the HOW comes from your reader.
What methods do they choose to absorb content? Where? What kind of structure? Do they enjoy memes? Paragraphs? Lives? Q&A? Interviews? Are they active on Twitter? LinkedIn? Discord? Tiktok?
Once you know who they are, you can offer them what they want, when they want it, and how they want it.
Step 1 and 2 are reversible. You can start with an audience in mind, then, based on that audience, find a goal or problem, the so-called pain point they have, and create a message around it.
- Personalize Your CONTENT
Once you’ve determined your audience and your objective for that audience, you must choose your “Why.”
Why are you here? What distinguishes you from others?
An easy way to figure this out is to discover three people whose content you appreciate and identify three qualities or features of their content that keep you coming back. Then just add your flair, and BAM — you’re unique. You have just created your brand—the distinguishing feature of your personality.
- Be Genuine
Whatever that entails. Admit it if you have Imposter Syndrome. If you’re new, struggling, or learning, own it. Being yourself is the best method to encourage people to relate with you.
Don’t strive for perfection. We are not flawless. Some of us are a hot mess half of the time, so just show your true self.
We say in marketing, “make your Mess your Message,” because it makes you more relatable. You’re a person. Your audience does not need to be superhuman to achieve what you have. Personal and relatable brands are the most enduring.
- Participate in Other People’s Comments
If you see someone killing it on something you enjoy, go to the comments section and engage with others there. Those individuals are consuming the very same content that you are. That suggests you might be targeting the same people.
The easiest method to grow your audience is to take someone else’s audience and turn it into your own.
You will come across others on the same page, and new collaborations will be established. There will be opinions and ideas for even more fresh stuff!
- Share Other People’s Posts
Instead of merely commenting, why not express your thoughts on these posts? Shares are highlighted in the Author’s notifications 10 times more than comments, which are grouped into a single notification.
I’m sure they’ll like it if they notice you shared it. It’s beneficial to your audience because you have comparable objectives. It is advantageous because they may interact with you on that share! You’re now networking with folks who are ABOVE you, where you want to go!
That’s what we call a win-win situation.
- Test New Content Ideas in the Comments
Try out new content ideas in other people’s comments. See what people have to say.
Do they react? Did it spark a discussion? Did you overlook something? An alternative viewpoint? Analyze the interaction before you post the idea.
- Return interaction
If you post content and your fans take the time to interact with it, you better interact! It is your social media lifeblood. It increases your engagement, telling the system to show it to more users.
Unknown fact: your post is revealed to 10% or less of your existing followers for the first hour to determine whether it should be shown to the remaining. The algorithm’s sole purpose is to provide content that you want to see. To keep you on the platform. That’s all.
You can help yourself by responding to 50% of the comments in the first hour, and you should respond to everyone. It demonstrates that you are paying attention and is the only engagement you have complete control over.