The need for analysis and optimization in a content marketing funnel is paramount. Without a structured process to assess and enhance each stage of the funnel, businesses might miss out on valuable leads
The MOFU content, precisely, bridges the gap between the broad, top-of-the-funnel (TOFU) content and the specific, bottom-of-the-funnel (BOFU) content.
In the digital marketing world, the content marketing funnel is a crucial framework that outlines the customer journey from the first interaction with your brand to the final purchase decision.